Topolinski, S., Zürn, M., & Schneider, I. K. (2015). What’s In and What’s Out in Branding? A Novel Articulation Effect for Brand Names. Name: Frontiers in Psychology, 6, 585. (Full text)
The present approach exploits the biomechanical connection between articulation and ingestion-related mouth movements to introduce a novel psychological principle of brand name design. We constructed brand names for diverse products with consonantal stricture spots either from the front to the rear of the mouth, thus inwards (e.g., BODIKA), or from the rear to the front, thus outwards (e.g., KODIBA). These muscle dynamics resemble the oral kinematics during either ingestion (inwards), which feels positive, or expectoration (outwards), which feels negative. In 7 experiments (total N = 1261), participants liked products with inward names more than products with outward names (Experiment 1), reported higher purchase intentions (Experiment 2), and higher willingness-to-pay (Experiments 3a-3c, 4, 5), with the price gain amounting to 4 % to 13 % of the average estimated product value. These effects occurred across English and German language, under silent reading, for both edible and non-edible products, and even in the presence of a much stronger price determinant, namely fair-trade production (Experiment 5).
As of April 15, Dr. Karin Tanja-Dijkstra will be joining our lab as an Assistant Professor.
Karin Tanja-Dijkstra(PhD 2008, University of Twente) was a research fellow at Plymouth University from 2011 to 2014. Karin’s research combines insights from cognitive, social, clinical, and environmental psychology. Her methodological tool kit ranges from lab-based experimental studies to randomised controlled clinical trials in field settings.
As of April 1st, Carina Remmers will visit Amsterdam Emotion Regulation lab. Carina Remmers completed her PhD in December 2014 (summa cum laude) at the University of Hildesheim. Her dissertation was concerned with the effects of depression and mindfulness on intuition.
During her stay at the Amsterdam Emotion Regulation Lab, Carina will be writing a paper on the effects of mindfulness on implicit emotion regulation.
As of April 7, Tobias Maldei will visit our lab for a period of two weeks. Tobias is currently doing a joint PhD project between the University of Trier, where he is supervised by Prof. Dr. Nicola Baumann, and the VU University Amsterdam, where he is supervised by Dr. Sander Koole. Tobias’ research so far has focused on the role of implicit motives in intuitive judgments.
Research Project: Social Support
We know that the quality of people’s relationships is related to health. Having a good social network is as strongly or stronger related to health than classic health predictors, like obesity and smoking. But we understand only the basics of how relationships and health are related. Do relationships improve our health, and, if so, how? Members of this theme group have revealed that relationships relate to health through so-called embodied channels, like a warm, soothing touch. If this is indeed the case, how can we incorporate embodied channels into computer-mediated communication, and how can we lower the threshold through technology for those who have troubles relating?
NIAS-Lorentz Theme Group
received the fellowship- and workshop grants as part of the NIAS-Lorentz Program
, which promotes cutting-edge interdisciplinary research that brings together perspectives from the Humanities and/or Social Sciences on the one hand and the Natural sciences and/or Technological Sciences on the other. Pivotal to this program is the understanding that important and exciting advances are to be expected in research at the interface of different disciplines.
Weighty data: importance information influences estimated weight of digital information storage devices
Previous work suggests that perceived importance of an object influences estimates of its weight. Specifically, important books were estimated to be heavier than non-important books. However, the experimental set-up of these studies may have suffered from a potential confound and findings may be confined to books only. Addressing this, we investigate the effect of importance on weight estimates by examining whether the importance of information stored on a data storage device (USB-stick or portable hard drive) can alter weight estimates. Results show that people thinking a USB-stick holds important tax information (vs. expired tax information vs. no information) estimate it to be heavier (Experiment 1) compared to people who do not. Similarly, people who are told a portable hard drive holds personally relevant information (vs. irrelevant), also estimate the drive to be heavier (Experiments 2A,B).
Schneider, I. K. , Parzuchowski, M., Wojciszke, B., Schwarz, N., & Koole, S. L. (2014). Weighty data: importance information influences estimated weight of digital information storage devices. Name: Frontiers in Psychology, 5, 1536. (Full Text)
On 29th of November, Amsterdam Emotion Regulation lab celebrated the traditional Dutch holiday ”Sinterklaas”. Sinterklaas is celebrated annually with giving gifts to each other. This social evening was a great opportunity to get to know the new lab members.
We currently have a vacancy for one PhD student in our lab. Are you a motivated student interested in pursuing a career in science? Find out more here.
Update: The application period has passed.
Hans IJzerman will be joining the Amsterdam Emotion Regulation Lab as of January 2015!
Hans was awarded a Veni from the NWO in 2013 for his research on social regulation. He will be joined by three PhD students: Robin van Emden, Marjolein Missler, and Ilker Dalgar. We look forward to having these terrific new colleagues in our lab group!
Beate Herbert from the University of Tübingen visited our lab on October 30th, 2014. She gave a presentation on her latest work on Interoception.
We will start collaborating with her on several projects concerning Interoception and Beate is now also an Affiliate Member of our lab!
We look very much forward to this collaboration!